Drive your dealership’s success forward with Alpha Dealer Sites
Dealers are upgrading to Alpha Websites — the all-in-one platform built to outperform: next-level site speed, smarter local SEO, intelligent inventory automation, and advanced analytics that drive real results.
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Alpha powers the brands redefining modern auto retail
Dealer-Proven Features That Convert
Sell More Cars with High-Converting, Mobile-First Dealership Websites
At Alpha Dealer Sites, we build lightning-fast, SEO-optimized websites specifically for independent and franchise auto dealerships. Our platform is designed to drive leads, improve visibility, and convert visitors into buyers — all while giving you full control over your digital showroom.
Custom-Built for Car Dealers
Each website is crafted with your dealership's branding, inventory structure, and market goals in mind — no generic templates.
Mobile-First, Always
95%+ PageSpeed scores and fully responsive design ensure a seamless browsing experience on any device.
SEO That Gets You Found
Our sites are engineered for local SEO performance, helping you appear in Google searches when buyers are looking for vehicles in your area.
Inventory Integration
Plug into your inventory feed or DMS to automatically update vehicles in real-time.
Smart Lead Capture
Integrated forms, trade-in appraisals, finance pre-approvals, and instant quote features help you turn traffic into actionable leads.
Real-Time Editing Tools
Make changes to banners, pricing, content, and promotions directly - without needing a developer.
Dealer-Centric Analytics
Track phone calls, form submissions, inventory views, and ROI - all in a clean, dealer-friendly dashboard.
Google Vehicle Ads Ready
We support automated Google Vehicle Listings integration to extend your reach across Google Search and Display.
See What Your Dealership
Could Look Like with Alpha in Action
Could Look Like with Alpha in Action
Branded Homepage - Your storefront online
Your homepage is the first impression buyers get. Ours are custom-designed to reflect your brand, highlight promotions, and feature the most in-demand vehicles front and center. From day one, it feels like your dealership.
Branded Homepage - Your storefront online
Your homepage is the first impression buyers get. Ours are custom-designed to reflect your brand, highlight promotions, and feature the most in-demand vehicles front and center. From day one, it feels like your dealership.
VDP Layout — Details that close deals
Every vehicle detail page (VDP) includes high-resolution photos, financing tools, trade-in options, specs, and direct lead forms. Designed to keep users engaged and guide them toward action — whether it's a call, chat, or lead submission.
Mobile First — Looks perfect everywhere
With over 70% of dealership traffic on mobile, our designs are mobile-first by default. Sticky CTAs, thumb-friendly navigation, and fast load times help turn mobile browsers into buyers without friction.
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From Features to Trust
Trusted by Dealers Nationwide
From independent lots to franchise groups, dealerships across the U.S. rely on Alpha to power their digital presence. Join the growing number of sellers who’ve upgraded their websites, increased lead flow, and modernized their online brand with Alpha Dealer Sites.
+143%
increase in organic traffic within 60 days
+78%
more inbound calls through mobile-optimized CTAs
+3x
more form submissions via integrated lead capture
+65%
improvement in VDP engagement with redesigned inventory layout
“We saw a 2x increase in qualified leads within just the first month after switching to Alpha.”
Before using Alpha, our website was outdated, slow, and nearly invisible in search results. With the new site, everything changed — more traffic, more calls, and real leads that close.
Mike Davis
General Manager at Twin City Auto Mall
98% Client Satisfaction
Google Vehicle Ads-Ready
Secure Cloud Hosting
Trusted by Dealers Nationwide
From independent lots to franchise groups, dealerships across the U.S. rely on Alpha to power their digital presence. Join the growing number of sellers who’ve upgraded their websites, increased lead flow, and modernized their online brand with Alpha Dealer Sites.
+143%
increase in organic traffic within 60 days
+78%
more inbound calls through mobile-optimized CTAs
+3x
more form submissions via integrated lead capture
+65%
improvement in VDP engagement with redesigned inventory layout
“We saw a 2x increase in qualified leads within just the first month after switching to Alpha.”
Before using Alpha, our website was outdated, slow, and nearly invisible in search results. With the new site, everything changed — more traffic, more calls, and real leads that close.
Mike Davis
General Manager at Twin City Auto Mall
98% Client Satisfaction
Google Vehicle Ads-Ready
Secure Cloud Hosting
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Ready to Transform
Your Dealership’s Website?
Your Dealership’s Website?
Discover how Alpha can help you drive more traffic, convert more leads, and elevate your dealership’s online presence — starting today. Get a free personalized demo and a full performance audit of your current website.
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